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Bridging Knowledge and Sales: Immersive Lab Technique Training for Sales Excellence
In a bid to continuously improve their product knowledge, the sales team at NZYtech recently participated in two pivotal workshops focusing on essential lab techniques. The sessions, held a week ago, centered on Gene Expression Assays and End-Point PCR, underscoring the company's commitment to continuous improvement and in-house expertise.
"Having a sales team well-versed in essential techniques ensures our clients receive not only high-quality products but also expert guidance", says Diogo Comprido, Sales Director at NZYtech, "These workshops are pivotal for our team, enabling them to experience firsthand the ease of use and efficiency of our products. This firsthand knowledge translates into better product recommendations for our clients, demonstrating how they can save time, effort, and costs."
Workshop 1: Gene Expression Assay (from RNA to dsDNA (qPCR))
The first workshop provided an in-depth look at the Gene Expression Assay process, from RNA extraction to double-stranded DNA synthesis (qPCR amplification).
Participants gained valuable insights into gene expression analysis. This comprehensive training session ensured that the sales team can deliver precise and informed support to their clients, highlighting the company's focus on helping researchers.
The sales team performed real-time qPCR to detect 2 targets from mouse RNA, starting with synthesizing cDNA. Three strategies were used: one consisting of one-step RT-qPCR using NZYtech’s One-step NZYSpeedy RT-qPCR Green kit (cDNA synthesis and qPCR in a single step), another with cDNA synthesis using NZY First-Strand cDNA Synthesis Flexible Pack followed by qPCR with NZYSupreme qPCR Green Master Mix (2x), and a third similar to the second but using NZY First-Strand cDNA Synthesis Kit instead of NZY First-Strand cDNA Synthesis Flexible Pack. The main goal was for the sales team to familiarize themselves with the difficulties encountered in each strategy by comparing the setups, speed, time consumption, and reproducibility among operators.
Workshop 2: End-Point PCR and Agarose Gel Analysis
The second workshop emphasized End-Point PCR and Agarose Gel Analysis, essential techniques in many molecular biology applications. Through hands-on sessions, the sales team mastered the intricacies of these processes, enhancing their ability to provide detailed and accurate information to customers. This practical approach to learning is indicative of NZYtech’s dedication to maintaining a knowledgeable and competent sales force.
The sales team performed end-point PCR to amplify a 1kb fragment from human genomic DNA. Three strategies were used: one using the standard Taq enzyme, NZYtech’s NZYTaq II DNA polymerase, and the other two using ready-to-use master mixes containing all the required components except primers and template. These two strategies differed only in the type of enzyme used: the standard TaqII, NZYTaq II 2x Green Master Mix or the Speedy NZYTaq 2x Green Master Mix. The PCR products were analysed through agarose electrophoresis. The main goal was for the sales team to familiarize themselves with the difficulties encountered in each strategy by comparing the setups, speed, time consumption, and reproducibility among operators.
Leveraging In-House Expertise
The workshops were facilitated by NZYtech's own R&D team. This internal collaboration allows the sales team to directly engage with the products and techniques they promote, fostering a deeper understanding of NZYtech's full portfolio.
“These workshops significantly hone our knowledge of key techniques,” remarked Sophie Pereira, Business Developer for France, Belgium & Luxembourg. “By mastering processes in End-Point PCR, Real-Time PCR, Agarose Gel Analysis and Gene Expression, as was the case for these workshops, we can better serve our customers with detailed and accurate product information. This hands-on training empowers us to engage more effectively and troubleshoot any issues that may arise."
NZYtech believes in continuous growth and professional development. The recent workshops are part of an ongoing effort to equip the sales team with the latest scientific knowledge and practical skills. This commitment ensures that the team remains at the forefront of product expertise, capable of meeting the evolving needs of their clients with confidence and precision.
“Participating in these workshops gives us a unique perspective on the practical applications of our products,” said José Maria Bermúdez, Madrid Sales Representative. “By directly liaising with the R&D team, we gain firsthand insights into the technical challenges and solutions. This close collaboration allows us to communicate more effectively with our clients, providing not just product details but also expert advice on optimizing workflows and addressing specific problems.”
The recent workshops underscore NZYtech's dedication to excellence and innovation in the biotech sector. By continually enhancing their team’s expertise, the company reaffirms its commitment to providing top-tier support and solutions to its customers.
"Our goal was to equip the sales team with the latest techniques and deepen their product expertise. By providing hands-on training and troubleshooting any issues that arose in the lab, we ensure that they are not only knowledgeable but also capable of addressing any challenges our customers may face," confirms Vânia Fernandes, Senior Scientist at NZYtech, who spearheaded the training course.
"Seeing is believing. Having the real feel of the products and the live perception about how easy to work with and fast some products can be and how it translates into sample, time and money saved can really make a difference when it comes to better recommend products according to our clients needs!", says Diogo Comprido, Sales Director.
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